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“China Demystified” --The Essential Training Program for Business Success in China

Why is this program essential for foreign business practitioners in China?

According to statistics, over 44 million foreigners visited China in 2006, and this number continues to increase. Many of this growing number are engaged in business and commerce. Because of the favorable Chinese policies for foreign investment, more and more multinational and foreign domiciled companies continue to establish a significant presence in China, including at regional headquarter and even global headquarter levels. This environment has also encouraged new foreign entrepreneurs, consultants and niche service providers to come to China to seek business opportunity and success.

 

Foreigners can be easily seduced by the vastness of China, its huge population, and growing national and individual wealth. In economic terms, the China market is often seen by foreigners as limitless and business success as inevitable. However, for every business success in China by a foreign company or individual, there are probably an equal number of failures. Accessing this vast market is not as easy as it first appears. Upon analysis, somewhere in both the success cases and the failure stories can be found either the effective use of Chinese cultural and business understanding or lack of understanding.

 

The majority of foreign business practitioners have minimal exposure to, or practical understanding of, Chinese language, culture, history, social convention and business practices before they come to China. Without an understanding of this eastern culture corporate and individual business initiatives are unlikely to succeed. Cultural misunderstanding and conflict can cause serious consequences and unnoticed embarrassment.

 

The need for foreign businessmen, at all levels, and entrepreneurs and consultants to understand Chinese culture, law, business environment and practices is urgent.

 

‘China Demystified’, the Shanghai Institute of Foreign Trade (SIFT) Professional Development Centre’s new program provides this understanding through an innovative series of lectures, visits, and case studies. The program directly assists foreign practitioners to understand China and apply successful behavior and decision making in the Chinese environment.

 

Who should attend?

·         Senior executives and managers of overseas companies and multinational corporations doing business with or in China

·         Business entrepreneurs

·         Visiting academics and students

·         Consultants seeking to provide services in China

 

The program unpacked

The key topics, themes and activities include:

1. Contemporary economic issues in China: areas of economic growth & business opportunity

6. Business culture & etiquette

2. Marketing in China

7. Negotiating, China style   

3. Overview of China’s political system & the Reform Policy

8. Comparative study of Hong Kong and Shanghai  

4. Business law & the approval processes for businesses

9. Regional economic development & business opportunities

5. Banking and financial systems and practices

10. Case studies: Meet foreign executives, consultants and entrepreneurs who have succeeded in China

+     daily business & cultural experiences visits

 

Details are as follows:

1.      Contemporary economic issues in China: areas of economic growth & business opportunity

China’s economy today is more than ten times larger than it was in 1978. Since the beginning of economic reform, China has continued to grow at over 10 percent per year for almost 30 years. Even in year 2008, under the pressure of the global financial crisis, China still enjoyed 8 percent of the economy growth, which proved again the enormous energy of her economic development. 

       In this section, you will be able to:

l  trace the current economic issues in China

l  have a broad overview of China’s economic growth  

l  get insights for MNCs and other foreign investments on business opportunities in China following the Beijing Olympic Games and Shanghai 2010 World Expo.

 

2.      Marketing in China

Due to fast economic growth and large population in China, the buying capacity of Chinese market has attracted many international corporations to market their products and services in this golden land in recent years. However, while a certain number of foreign brands have won their market shares and been profitable, lots of corporations have failed to survive due to inappropriate marketing strategy.

In this section, you will be able to:

l  learn about winning strategy of marketing in China

l  get understanding of such critical marketing factors as buying culture, regional difference, buying habit of difference generations, branding, green issues, communicating channels, and etc.

 

3.      Overview of China’s political system & the Reform Policy

Because of historical and political reasons, most western people have got negative impression about China’s political system over a long period of time. But the fact is that this system and the reform policy have led China into becoming the global engine of economy development. Is it baffling or mystifying?

In this section, you will be able to:

l  learn about China’s political system, its structure, fundamental laws, rules, regulations and practices that are being implemented in difference areas.

l  get to know the development and reform of China’s political system based on the time line of early days of new government, Sino-Soviet split, the Cultural Revolution, the post-Mao era, third generation of leaders and fourth generation of leaders, and etc.

 

4.      Business law & the approval processes for businesses

Laws serve political purposes. No doubt, as a socialistic country, China has tremendous differences with western countries in laws and government regulations. If a foreign corporation doing business in China only follows its own compliance of laws from home and make no adjustment, it will be faced with a lot of fatal problems. Understanding China’s business law will give your corporation not only a smooth landing and sound operation in China, but also critical advantages in business competition.

In this section, you will be able to:

l  have an in-depth knowledge of the latest and essential laws and regulations related to foreign entities doing business within China, which include: Trade laws, company laws, labor laws, Intellectual Property laws, environmental protection laws, and etc.

l  this course is designed to provide indispensable legal reference for all foreign entities doing business in China.

 

5.      Banking and financial systems and practices

In general, China’s financial system is highly regulated and relatively underdeveloped, but has recently begun to expand rapidly as monetary policy becomes integral to its overall economic policy.

China’s banking system has undergone significant changes in the last two decades and China’s accession to WTO has led to a significant opening of this industry to foreign participations. Nevertheless, China’s banking industry has remained in the government’s hands even though banks have gained more autonomy than before.

In this section, you will be able to:

l  learn about the reform and latest development of China’s banking system and financial system

l  get to know how these practices would affect foreign entities doing business in China

l  receive solution suggestions on enhancing business process by dealing with the two systems in the right way.

 

6.      Business culture & etiquette

We all know that knowledge of cultural differences is one of the keys to international business success.  As China is such a big country with over 5000 years of history, there have been many sub-cultures in China. Your experience in Beijing would be vastly different from that of in Shanghai, or Guangzhou.

In this section, you will be able to:

l  have an in-depth study on the characteristics, the categorizations, the differences, the similarities of the Chinese culture and sub-cultures, as well as the there philosophical foundation of the Chinese Culture.

l  know about the golden rules of doing business in China

l  receive valuable tips on handling Chinese business etiquette through real life case studies.

.

7.      Negotiating, China style

It is said that “When western and Chinese people sit at the negotiating table, frustration is often the result.” Knowing the rules of etiquette is far from enough. All too often, Chinese and western approaches in negotiation often appear incompatible. Western people see Chinese negotiators as inefficient, indirect, and even dishonest, while the Chinese see them as aggressive, arrogant, and excitable. Only those who know how to navigate and manage these differences can develop thriving, mutually beneficiary, and satisfying business relationships.

In this section, you will be able to know:

l  how Chinese culture affected the social value system and people’s behavior in China

l  business etiquette in China

l  negotiating style of Chinese people

l  negotiating strategies and skills in China

l  business dinner culture and rules of presenting business gifts

 

8.      Comparative study of Hong Kong and Shanghai

After 30 years of economic reform and opening up in China, especially since development of the Pu Dong area in 1990, Shanghai has become the country’s commercial and financial center and a gateway to China market for foreign investors. This creates a challenge for Hong Kong, which has always been the most important stepping stone to China market. Through the comparison of the economic condition, physical and social infrastructures between Shanghai and Hong Kong.

In this section, you will:

l  get to know the business environment of the two cities and discusses their attractiveness to MNCs and new ventures from overseas.

l  learn about the relative positions of these two cities and the opportunities that they could benefit from each other as China continues to integrate into the world economy.

 

9.      Regional economic development & business opportunities

Unbalanced regional economic growth has always been an issue for China as the world’s largest developing country. 

In May 2008, China’s State Development and Reform Commission disclosed a new map of economic development in the country. It categorized different regions in China into four groups: those to be developed with priority; those to be developed as key economic regions; those to be developed with limited exploitation; and those to be prohibited from exploitation.

This section of lecture is going to be organized as follows:

l  An overview of China’s regional economic development in the past decades and the trend towards regional inequality since the early 1980s;

l  Government economic reform strategies that have resulted in the inequality of regional economic development;

l  Business opportunities in less developed and undeveloped areas ( central China and western China);

l  Business opportunities of relocating certain parts of your business to new areas in China

 

10.    Case studies: Meet foreign executives, consultants and entrepreneurs who have succeeded in China

Examples and best practices will be given in this section. Invited specialists and senior executives will be willing to answer questions and give consultative suggestions to the audiences.

 

+     daily business & cultural experiences visits. Examples are:

l  Shanghai new Deep-sea port, to visit port infrastructure and operation, meet with the government planning committee to know about the whole plan for the port and the bonded port policies.

l  Shanghai stock exchange, guided tour with explanation and Q/A by specialized staff in the stock exchange. You will be able to see the major stock trading hall--one of the only two in mainland China.

l  Shanghai Volkswagen plant, to observe their production line operation, to visit their show room and hear about their business plan.

l  Shanghai world expo complex, to visit selected studios of different countries and to find about potential business opportunities.

l  Business tour to Yiwu, the capital city of Needle & Thread commodities in China. It is serves as the major export/domestic trading center of labor intensive products (toys, apparel & accessories, footgear, household appliances) in China.

l  Business tour to Ningbo port, a sister port to Shanghai. Ningbo is also one of the major business cities in Eastern China. It is famous for seafood and beautiful mountain as well.

l  Cultural tour to Suzhou, the oriental Venice. It is said to be one of the two Heavens on the earth. It is famous for its numbers of delicate Chinese style gardens and the Huqiu Mountain whose history goes back to the Spring & Autumn Period.

l  Cultural tour to Hangzhou, the other one of the two Heavens on the earth. It is famous for the West Lake, and the Long Jing green tea.

l  Meet selected business students at SIFT to understand what they want to achieve in business in China

 

Facilitator profiles

SIFT has assembled an exceptional group of presenters. All presenters are senior professionals from foreign and domestic companies, academia, government, and research institutions including the China WTO Centre, hosted at SIFT. They have accumulated their expertise from years of education and experience, and with the highest degree of expertise and competency.

 

Class Size

Small group sizes of 10-15 participants accommodate individualized learning, interaction, and practical role play.

Presenters will also be available for individual consultation to assist you prepare your China business plan.

 

Program configuration

Standard program

  • 5 x consecutive Saturdays for all 10 lectures
  • 2 daily site visits and tours
  • Combines all lectures, activities and visits
  • Delivery at PDC Building, 620 Gubei Road, SIFT, Shanghai, China

 

Customized programs

1)       Shanghai intensive 7 days lectures with 3 days site visits and tours at the end.

2)       Program can be customized to meet the needs of one organization or a small number of organizations

  • Develop topics and delivery times with you
  • Delivery at SIFT or on your premises

 

Certification

Participants who attend all sessions will receive a Shanghai Institute of Foreign Trade certificate.

Example of the certificate:

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Fee Package 

l  Standard program: USD 1250/person all inclusive (Discounts apply- see below).

l  Intensive “7+3” Shanghai program:

n  Executive Program: USD 2650/person, accommodations not included. 

n  MBA: USD 1750/person including local accommodation in SIFT Guest House (room+ breakfast +lunch).

n  Undergraduates: USD 1350/person including local accommodation in SIFT Guest House (room+ breakfast +lunch).

 

Others

n   If due to some reason, the participant can not attend a course as arranged, he or she may attend the same course in the next round. The certificate will be awarded after the whole program is completed.

n  Early bird discount: Sign up one month before the program commencement date will enjoy a discount of 10%.

n  Group discount: Register for 2 or above persons together will enjoy a discount of 5% each.

n  Selected individual course(s) also viable based on individual tuition and certificate for the individual course(s) could also be issued.

 

Contact us:

Ms. Lin Xing: linxing@siftpdc.com, Tel: 0086-021-52067562

Ms. Yang Xiaoyan: yangxy@siftpdc.com, Tel: 0086-021-52067528

Fax: 0086-021-62596294

Professional Development Center, 620 Gubei Road, Shanghai 200336, China

上海市长宁区古北路620号学位后培训基地,邮政编码:200336

http://www.shift.edu.cn/

 

Background information about SIFT                                           

 

Founded in 1960, Shanghai Institute of Foreign Trade (SIFT) has developed into a prestigious finance and international business university, under the purview of the Shanghai Municipal Government. SIFT is the premier international business university in the East China region.

SIFT finance, logistics, and international trade graduates are strongly sought after by leading foreign and Chinese companies, and many have attained leadership positions in these organizations.

SIFT has two campuses locations, both with excellent student and visitor accommodation, at its original Gubei Campus near central Shanghai, and a new, state of the art campus at Song Jiang, approximately 35 kilometers from central Shanghai.

SIFT, in overview, can be described as follows.

·         Over 2000 undergraduate enrolments every year, in the following disciplines: economics, international business, logistics, marketing, business law, etc.

·         Over 300 post graduate enrolments every year, in the following disciplines: economics, international business, logistics, finance, law, etc.

·         Academic Schools: International Business School, Language School, Finance School, Law School, Management School, Accounting School, Tourism & Event Management School, Business Information Management School, School of International Studies, Continuous Education School, Professional Development Center

·         Faculties: over 30

·         Academic staff total: 570

·         International partnerships: RMIT University (Australia), University of Central Lancashire (UK), Fachhochschule Osnabruck University of Applied Science (Germany), Douglas College (Canada) -joint, English language delivery, of diploma, degree and master courses in international business, logistics management, financial management, etc. 

SIFT is noted for its innovation and responsiveness to market needs and trends.

It hosts the World Trade Organization (WTO) Affairs Consultation Centre in Shanghai which produces research related to current WTO issues, and directly advises Chinese Government agencies on WTO matters.

Over the past decade SIFT has developed a young academic staff team proficient in English language delivery, and with extensive experience in Sino-foreign finance, trade and logistics teaching and research.

SIFT has developed an innovative computer based simulation for international trade and customs teaching which is now implemented in training of all professional import & export practitioners in Shanghai.

Through its Professional Development Centre (PDC), SIFT offers international exchanges, study tours, and research activities designed to connect SIFT with leading universities and communities of practice.

In the past fifty years, SIFT has turned out for the country large numbers of topnotch professionals in the field of international business, or the backbone of multinational or foreign–related enterprises, giving full play to their talents in the realm of international trade and business.

Since the mid 1990s, with China's further opening-up to the outside world , SIFT has been making timely adjustments in its academic disciplines and specialized courses to meet the needs of the economic and social development both in Shanghai and in the whole of China. SIFT has now fulfilled its upgrade from a mono-disciplined college mainly engaged in the filed of foreign trade to a multi-disciplined higher education institution, offering comprehensive business courses and turning out various specialized talents capable of handing commodity trade, service trade, and TRIP (trade-related intellectual property). The construction of Songjiang campus of SIFT was completed in 2003, which provides material conditions for the realization of the strategic transfer of major education activities from the old Gubei campus. By 2004, SIFT has achieved an enrollment of 10,000 students, which is a great progress at the first stage of its leapfrogging development.

Nowadays, SIFT is engaged in carrying out its development goals in The Strategic Development Planning for 2008-2012 of SIFT. SIFT is endeavoring to intensify its interior management and administration in order to build itself into a world-renowned socialist university ranking among the first class domestic universities in the field of business teaching and research.

 

 

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